Known for their pristine performance hair and makeup, Diamante arrived ready to represent the color guard world well, and required nothing but a quick approval from the makeup artist. The day featured all of the staples of a media shoot: makeup artists, trailers, catering and a plethora of cameras. was closed and the cast arrived at 5 a.m. Amazingly, Doug Gardner and Carol Bieler at Field and Floor FX provided an impressive three-day turnaround on the silks featured in the ad. Unfamiliar with the typical timeline of ordering and procuring color guard equipment and costuming, the group had to expedite the process in the extreme. Ultimately, the producers far and away preferred Ramirez’s phrase and moved ahead with production. Ramirez provided choreography in his own distinct style, albeit in a simpler state than you might see in Diamante’s dazzlingly complex winter programs. “If we were going to do this, I wanted to show what they are really capable of,” says Ramirez. choreographer assigned to the project pushed to provide simple “television ready” movement, Ramirez stood strong in his own style. With growing enthusiasm for the project, the producers went from an ask of fifteen performers, to twenty, to a final thirty-all cast by Ramirez from Diamante’s 20 members. Creating “TV Magic”įrom the time producers reached out to Ramirez, to the time filming began, there were only three short weeks. The producers soon reached out to Ramirez to nail down the details, and the wheels were set in motion. “They were in awe of what we were doing and what color guard has become,” Ramirez says. Of these videos, they were immediately impressed with both Ayala High School and Diamante, two of Ramirez’s programs. Instead, their eyes widened to a rich world of movement and expression, far beyond what they knew was possible in the activity. Searching for “Southern California color guard,” they expected to find videos of a “tall flag” style color guard, featuring basic marching and simple shapes. The L.A.-based producers of the XT4 commercial knew they wanted to feature a color guard in their new ad, and turned to YouTube as a first step to research their options. What audiences had yet to see was a top-ten world class guard spinning at their level-something that would no doubt impress a viewer unfamiliar with the activity.Īs such, Mario Ramirez-the successful, long-time director of Diamante, mainstay in the Southern California color guard community, and choreographer known for his bold and evocative style-was excited to take on the project. Color guard has been creeping into the national eye in several spots, such as the kitschy sauce packet rifle toss tweet from Arby’s, the widely viewed “Flag Dancing Competition” ad for Hampton Inn and Suites, and the Tom’s ad featuring South Shore Drill Team. While the dreamlike, driver-centric quality of the commercial is familiar, the appearance of a WGI World Class color guard spinning on a street corner in a nationally broadcast ad campaign is not. PO Box, APO/FPO, Africa, Alaska/Hawaii, Albania, Andorra, Anguilla, Antigua and Barbuda, Argentina, Aruba, Asia, Austria, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Republic of, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, El Salvador, Estonia, Falkland Islands (Islas Malvinas), Finland, France, French Guiana, French Polynesia, Germany, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guatemala, Guernsey, Guyana, Haiti, Honduras, Hungary, Iceland, Ireland, Italy, Jamaica, Jersey, Latvia, Libya, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Martinique, Mexico, Middle East, Moldova, Monaco, Montenegro, Montserrat, Netherlands, Netherlands Antilles, New Caledonia, Nicaragua, Norway, Oceania, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Reunion, Romania, Russian Federation, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Serbia, Slovakia, Slovenia, Southeast Asia, Spain, Suriname, Svalbard and Jan Mayen, Sweden, Switzerland, Trinidad and Tobago, Turks and Caicos Islands, US Protectorates, Ukraine, Vatican City State, Venezuela, Virgin Islands (U.S.Diamante Winterguard on-site for Cadillac’s “Wonder” Commercial
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